Marshall McLuhan
From The Art and Popular Culture Encyclopedia
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| + | "In 1960 there were few authors who captured the fancy of the Western World as well as Marshall McLuhan did. Like his 1962 book ''[[The Gutenberg Galaxy]]'', ''The Mechanical Bride'' is [[sui generis]] and composed of a number of short essays that can be read in any order – what he styled the "mosaic approach" to writing a book. Each essay begins with a newspaper or magazine article or an advertisement, followed by McLuhan's analysis thereof. The analyses bear on aesthetic considerations as well as on the implications behind the imagery and text. McLuhan chose the ads and articles included in his book not only to draw attention to their symbolism and their implications for the corporate entities that created and disseminated them, but also to mull over what such advertising implies about the wider society at which it is aimed." --Sholem Stein | ||
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| '''Herbert Marshall McLuhan''' [[Order of Canada|CC]] ([[July 21]], [[1911]] - [[December 31]], [[1980]]) was a [[Canada|Canadian]] [[educator]], [[philosopher]], and [[scholar]]-- a professor of [[English literature]], a [[literary critic]], and a [[Communication theory|communications theorist]]. McLuhan's work is viewed as one of the cornerstones of the study of [[media theory]]. McLuhan is well-known for coining the expressions "[[the medium is the message]]" and the "[[global village (Internet)|global village]]". | '''Herbert Marshall McLuhan''' [[Order of Canada|CC]] ([[July 21]], [[1911]] - [[December 31]], [[1980]]) was a [[Canada|Canadian]] [[educator]], [[philosopher]], and [[scholar]]-- a professor of [[English literature]], a [[literary critic]], and a [[Communication theory|communications theorist]]. McLuhan's work is viewed as one of the cornerstones of the study of [[media theory]]. McLuhan is well-known for coining the expressions "[[the medium is the message]]" and the "[[global village (Internet)|global village]]". | ||
| McLuhan was a fixture in media discourse from the late 1960s to his death and he continues to be an influential and controversial figure. Years after his death he was named the "patron saint" of ''[[Wired (magazine)|Wired]]'' magazine.{{GFDL}} | McLuhan was a fixture in media discourse from the late 1960s to his death and he continues to be an influential and controversial figure. Years after his death he was named the "patron saint" of ''[[Wired (magazine)|Wired]]'' magazine.{{GFDL}} | ||
Revision as of 10:00, 4 October 2018
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"In 1960 there were few authors who captured the fancy of the Western World as well as Marshall McLuhan did. Like his 1962 book The Gutenberg Galaxy, The Mechanical Bride is sui generis and composed of a number of short essays that can be read in any order – what he styled the "mosaic approach" to writing a book. Each essay begins with a newspaper or magazine article or an advertisement, followed by McLuhan's analysis thereof. The analyses bear on aesthetic considerations as well as on the implications behind the imagery and text. McLuhan chose the ads and articles included in his book not only to draw attention to their symbolism and their implications for the corporate entities that created and disseminated them, but also to mull over what such advertising implies about the wider society at which it is aimed." --Sholem Stein |
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Herbert Marshall McLuhan CC (July 21, 1911 - December 31, 1980) was a Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is well-known for coining the expressions "the medium is the message" and the "global village".
McLuhan was a fixture in media discourse from the late 1960s to his death and he continues to be an influential and controversial figure. Years after his death he was named the "patron saint" of Wired magazine.
