Marshall McLuhan
From The Art and Popular Culture Encyclopedia
"In 1960 there were few authors who captured the fancy of the Western World as well as Marshall McLuhan did. Like his 1962 book The Gutenberg Galaxy, The Mechanical Bride is sui generis and composed of a number of short essays that can be read in any order – what he styled the "mosaic approach" to writing a book. Each essay begins with a newspaper or magazine article or an advertisement, followed by McLuhan's analysis thereof. The analyses bear on aesthetic considerations as well as on the implications behind the imagery and text. McLuhan chose the ads and articles included in his book not only to draw attention to their symbolism and their implications for the corporate entities that created and disseminated them, but also to mull over what such advertising implies about the wider society at which it is aimed." --Sholem Stein "The medium is the message" -- McLuhan |
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Herbert Marshall McLuhan (July 21, 1911 - December 31, 1980) was a Canadian philosopher. His work is one of the cornerstones of the study of media theory.
McLuhan coined the expression "the medium is the message" and the term global village, and predicted the World Wide Web almost 30 years before it was invented. He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s. In the years after his death, he continued to be a controversial figure in academic circles. With the arrival of the Internet and the World Wide Web, interest was renewed in his work and perspective.
Works cited
This is a partial list of works cited in this article. See Bibliography of Marshall McLuhan for a more comprehensive list of works by and about McLuhan.
- 1951 The Mechanical Bride: Folklore of Industrial Man; 1st ed.: The Vanguard Press, NY; reissued by Gingko Press, 2002. Template:ISBN.
- 1962 The Gutenberg Galaxy: The Making of Typographic Man; 1st ed.: University of Toronto Press; reissued by Routledge & Kegan Paul. Template:ISBN.
- 1964 Understanding Media: The Extensions of Man; 1st ed. McGraw Hill, NY; reissued by MIT Press, 1994, with introduction by Lewis H. Lapham; reissued by Gingko Press, 2003. Template:ISBN.
- 1967 The Medium is the Massage: An Inventory of Effects with Quentin Fiore, produced by Jerome Agel; 1st ed.: Random House; reissued by Gingko Press, 2001. Template:ISBN.
- 1968 War and Peace in the Global Village design/layout by Quentin Fiore, produced by Jerome Agel; 1st ed.: Bantam, NY; reissued by Gingko Press, 2001. Template:ISBN.
- 1970 From Cliché to Archetype with Wilfred Watson; Viking, NY. Template:ISBN.
- 1988 McLuhan, Marshall and Eric. Laws of Media. University of Toronto Press. Template:ISBN.
- 2016 Marshall McLuhan and Robert K. Logan. "The Future of the Library: From Electronic Media to Digital Media." Peter Lang.