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Rapport is one of the most important features or characteristics of subconscious communication. It is commonality of perspective: being "in sync" with, or being "on the same wavelength" as the person with whom you are talking.

There are a number of techniques that are supposed to be beneficial in building rapport such as: matching your body language (i.e., posture, gesture, etc.); maintaining eye contact; and matching breathing rhythm. Some of these techniques are exploited in neuro-linguistic programming.

A classic if unusual example of rapport can be found in the book Uncommon Therapy by Jay Haley, about the psychotherapeutic intervention techniques of Milton Erickson. Erickson developed the ability to enter the world view of his patients and, from that vantage point (having established rapport), he was able to make extremely effective interventions (to help his patients overcome life problems).

Building rapport

Building rapport is one of the most fundamental sales techniques. In sales, rapport is used to build relationships with others quickly and to gain their trust and confidence. It is a very powerful tool that veteran salespeople naturally employ, which allows them to close more deals with less effort.


Mirroring means getting into rhythm with the person on as many levels as possible.

Emotional Mirroring - Empathizing with someone's emotional state by being on 'their side'. You must apply the skill of being a good listener in this situation so as you can listen for key words and problems that arise when speaking with the person. This is so you can talk about these issues and question them to better your understanding of what they are saying and show your empathy towards them (Arnold, E and Boggs, K. 2007).

Posture mirroring - Matching the tone of a person's body language not through direct imitation, as this can appear as mockery, but through mirorring the general message of their posture and energy.

Tone and Tempo Mirroring Matching the tone, tempo, inflection, and volume of a person's voice.

Giving gifts or doing favors without asking for something in return triggers feelings of obligation

Commonality is the technique of deliberately finding something in common with a person or a customer in order to build a sense of comeradery and trust. This is done through shared interests, dislikes, and situations.

See also

Unless indicated otherwise, the text in this article is either based on Wikipedia article "Rapport" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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