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"I shop therefore I am" --Barbara Kruger

"The pseudoneeds imposed by modern consumerism cannot be opposed by any genuine needs or desires [and] unleashes an unlimited artificiality which overpowers any living desire [which] ends up by falsifying all social life." --Guy Debord, The Society of the Spectacle, thesis 68

"Philosophy has always battled marketing." --Apostrophes - Images de marque (1982), Michel Clouscard

Loie Fuller poster for the Folies Bergère in the late 19th century. (poster by PAL (Jean de Paléologue), printed by Paul Dupont)
Loie Fuller poster for the Folies Bergère in the late 19th century.
(poster by PAL (Jean de Paléologue), printed by Paul Dupont)
Montmartre 1896, poster by  Maxime Dethomas
Montmartre 1896, poster by Maxime Dethomas

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Fashion (from Latin facio) is a popular aesthetic expression at a particular period and place and in a specific context, especially in clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body proportions. Whereas a trend often connotes a peculiar aesthetic expression and often lasting shorter than a season, fashion is a distinctive and industry-supported expression traditionally tied to the fashion season and collections. Style is an expression that lasts over many seasons and is often connected to cultural movements and social markers, symbols, class, and culture (ex. Baroque, Rococo, etc.). According to sociologist Pierre Bourdieu, fashion connotes "the latest fashion, the latest difference."

Even though they are often used together, the term fashion differs from clothes and costumes, where the first describes the material and technical garment, whereas the second has been relegated to special senses like fancy-dress or masquerade wear. Fashion instead describes the social and temporal system that "activates" dress as a social signifier in a certain time and context. Philosopher Giorgio Agamben connects fashion to the current intensity of the qualitative moment, to the temporal aspect the Greek called kairos, whereas clothes belong to the quantitative, to what the Greek called Chronos.

Exclusive brands aspire for the label haute couture, but the term is technically limited to members of the Chambre Syndicale de la Haute Couture in Paris. It is more aspirational and inspired by art, culture and movement. It is extremely exclusive in nature.

With increasing mass-production of consumer commodities at lower prices, and with global reach, sustainability has become an urgent issue amongst politicians, brands, and consumers.

Film set in the fashion world

Who Are You, Polly Magoo?, Prêt-à-Porter (film)

See also

See also

Unless indicated otherwise, the text in this article is either based on Wikipedia article "Fashion" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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