Nobrow: The Culture of Marketing, the Marketing of Culture
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Nobrow: The Culture of Marketing, the Marketing of Culture (2000) is a book by American author John Seabrook.
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On nobrow
Nobrow is my word for the end of the old cultural categories of "highbrow" and "lowbrow" culture. High and low have been absorbed by a new, supercharged pop culture. In this world I'm calling Nobrow, pop culture serves the purpose of both the old high and low culture. You can have refined highbrow pop conversations about indie rock, with references to bands like Pavement and Black Flag, or you can can go crazy for Britney Spears. The book is my attempt to describe this new landscape. --John Seabrook
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