Buzzword
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| - | :''[[user-generated content]], [[Facebook]]'' | ||
| - | '''''Web 2.0''''' is a trend in the use of [[World Wide Web]] technology and [[web design]] that aims to facilitate [[creativity]], information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of web-based communities and [[Web service|hosted services]], such as [[social networking sites|social-networking sites]], [[wiki]]s, [[blog]]s, and [[Folksonomy|folksonomies]]. The term became notable after the first [[O'Reilly Media]] Web 2.0 conference in [[2004]]. | ||
| - | |||
| - | == See also == | ||
| - | *''[[The Cult of the Amateur]]'' | ||
| - | * [[Consumer generated media|Consumer-generated media]] | ||
| - | * [[Mashup (web application hybrid)|Mashups]] | ||
| - | * [[New Media]] | ||
| - | * [[User-generated content]] | ||
| - | * [[Web 1.0]] | ||
| - | * [[Web 3.0]] | ||
| - | * [[Buzzword]] | ||
| - | *[[Business 2.0]] | ||
| + | A '''buzzword''' (also '''fashion word''' and '''vogue word''') is a vague [[idiom]], usually a [[neologism]], that is common to managerial, technical, administrative, and political work environments. Although meant to impress the listener with the speaker's pretense to knowledge, buzzwords render sentences opaque, difficult to understand and question, because the buzzword does not mean what it denominates, yet does mean other things it ought not mean. [[George Orwell]], in "[[Politics and the English Language]]," wrote that people use buzzwords because they are convenient. It is much easier to copy the words and phrases that someone invented than it is to come up with one's own. | ||
| + | ==See also== | ||
| + | * [[Ambiguity]] – Type of uncertainty of meaning in which several interpretations are plausible | ||
| + | * [[Buzzword compliant]] – Suggests product supports fashionable features | ||
| + | * [[Catchphrase]] – Phrase or expression recognized by its repeated utterance | ||
| + | * [[Law of the instrument]], also known as Golden hammer – cognitive bias | ||
| + | * [[Hype cycle]] | ||
| + | * [[Marketing buzz]] | ||
| + | * [[Corporate jargon]], also known as Marketing speak | ||
| + | * [[Memetics]] – Study of self-replicating units of culture | ||
| + | * [[Power word]] | ||
| + | * [[Pleonasm]] – Redundancy in linguistic expression | ||
| + | * [[Psychobabble]] | ||
| + | * [[Virtue word]] | ||
| + | * [[Weasel word]] – Words or phrases using vague claims | ||
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A buzzword (also fashion word and vogue word) is a vague idiom, usually a neologism, that is common to managerial, technical, administrative, and political work environments. Although meant to impress the listener with the speaker's pretense to knowledge, buzzwords render sentences opaque, difficult to understand and question, because the buzzword does not mean what it denominates, yet does mean other things it ought not mean. George Orwell, in "Politics and the English Language," wrote that people use buzzwords because they are convenient. It is much easier to copy the words and phrases that someone invented than it is to come up with one's own.
[edit]
See also
- Ambiguity – Type of uncertainty of meaning in which several interpretations are plausible
- Buzzword compliant – Suggests product supports fashionable features
- Catchphrase – Phrase or expression recognized by its repeated utterance
- Law of the instrument, also known as Golden hammer – cognitive bias
- Hype cycle
- Marketing buzz
- Corporate jargon, also known as Marketing speak
- Memetics – Study of self-replicating units of culture
- Power word
- Pleonasm – Redundancy in linguistic expression
- Psychobabble
- Virtue word
- Weasel word – Words or phrases using vague claims
Unless indicated otherwise, the text in this article is either based on Wikipedia article "Buzzword" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.
