Virtue word
From The Art and Popular Culture Encyclopedia
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Glittering generalities (also called glowing generalities) are emotionally appealing words so closely associated with highly-valued concepts and beliefs that they carry conviction without supporting information or reason. Such highly-valued concepts attract general approval and acclaim. Their appeal is to emotions such as love of country and home, and desire for peace, freedom, glory, and honor. They ask for approval without examination of the reason. They are typically used by politicians and propagandists.
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