From The Art and Popular Culture Encyclopedia
The Brand EU Centre (in short, Brand EU) is a pro-EU research and communications centre created and run by think tank Gold Mercury International and located in London, England, United Kingdom. Its function is to "improve the management of the European Union brand" The Brand EU Centre was founded in 2014, and is run by Nicolas De Santis, President and Secretary General of Gold Mercury, and Enrique Barón Crespo, former President of the European Parliament.
The Brand EU Centre is based in London, in Gold Mercury House, Mayfair, and is funded privately. As an independent centre it is not funded or affiliated with any EU institutions or governmental bodies, nor is it connected to any political parties.