Ben Franklin effect  

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The Ben Franklin effect is a proposed psychological phenomenon: people like someone more after doing a favour for them. An explanation for this is cognitive dissonance. People reason that they help others because they like them, even if they do not, because their minds struggle to maintain logical consistency between their actions and perceptions.

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Unless indicated otherwise, the text in this article is either based on Wikipedia article "Ben Franklin effect" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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