Alfred Harmsworth, 1st Viscount Northcliffe  

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Alfred Charles William Harmsworth, 1st Viscount Northcliffe (15 July 1865 – 14 August 1922) rose from childhood poverty to become a powerful British newspaper and publishing magnate, famed for buying stolid, unprofitable newspapers and transforming them to make them lively and entertaining for the mass market. During his lifetime, he exercised vast influence over British popular opinion. Megalomania contributed to a nervous breakdown shortly before his death.



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