Levi Strauss 'Launderette' ad  

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Levi Strauss 'Launderette' ad (1985) features "I Heard it Through the Grapevine" featuring Nick Kamen walking into a laundromat, emptying stones into a washing machine, stripping and throwing his jeans in the laundromat, Levi's 'Laundrette' commercial, 1985.

He is best known in the UK for his appearance in the 1985 Levi's "Launderette" commercial, where he strips down to wash his blue jeans in a 1950s style public launderette while he waits, clad only in his Sunspel boxer shorts. It was one of a series of Bartle Bogle Hegarty advertisements that dramatically increased sales of Levi 501s. The commercial ranked fourth in The 100 Greatest TV Ads in 2000.

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