Zarquon
From The Art and Popular Culture Encyclopedia
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Zarquon is a legendary prophet from Douglas Adams' Hitchhikers' Guide to the Galaxy who was worshipped by a small number of people. His name was used as a substitute for "God."
He is worshipped by a small group visiting The Restaurant at the End of the Universe, and is old, bearded, robed, wreathed in light, has starry eyes and a crown of gold. His name is frequently invoked as a curse, specifically a substitute for "God" or "fuck", such as "Holy Zarquon's singing fish" and "for Zark's sake" in the first meaning, and "you zarking frood" and "zarking fardwarks" (meaning "fucking hell") in the second meaning.
It is only on our visit to Milliways that Zarquon does indeed appear - his overdue second coming - moments before the Universe ends (His last words are "How are we doing for time?"). The host Max claims that he had done the show "over five hundred times" and "nothing like this had ever happened before".