Yves Saint Laurent (designer)  

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Yves Henri Donat Mathieu Saint Laurent (August 1 1936June 1 2008) was a French fashion designer who was considered 'one of the greatest figures in French fashion in the 20th century. He was the first living fashion designer to be to be honored by the Metropolitan Museum of Art. Circa 1983.

Yves St. Laurent included several Mondrian dresses in his 1965 collection.

1977 : Yves Saint-Laurent launches Opium by Jean-Louis Sieuzac, the advertisement shown is from 2000

"Opium" is the name of a perfume by Yves Saint Laurent. A poster advertising campaign for the perfume caused great controversy in October and November 2000. The posters showed a voluptuous model, Sophie Dahl, photographed (by Stephen Meisel) lying on her back wearing only a pair of stiletto heels. The Advertising Standards Authority received hundreds of complaints from the public, and ordered the posters to be withdrawn on the grounds that they were too sexually suggestive and likely to cause "serious or widespread offence". --http://en.wikipedia.org/wiki/Opium#Other_meanings [Feb 2006]

“Trapeze” dress

Mod-inspired clothes in the Sixties. He had made headlines with his first collection in 1958 when he introduced the “trapeze” dress. It was a flared dress, seen as the precursor of the Mod A-line dress, although it was as carefully constructed as other couture garments. However, some of Mary Quant’s early designs from 1955-56 were short a-line dresses. Saint Laurent started the Pop Art movement in couture fashions with his most famous design, the Mondrian dress. In 1965 Saint Laurent adapted Mondrian's Broadway Boogie Woogie painting to clothing to create a dress that was in keeping with the spirit of the times yet retained the exclusivity and high price tag of couture clothing. By 1966, his hemlines rose well above the knees, and when the nostalgic and oriental influences of the late Sixties came into vogue, he adopted elements of those styles as well. --modmiss




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