William Gaines  

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Kunstformen der Natur (1904) by Ernst Haeckel
Kunstformen der Natur (1904) by Ernst Haeckel

William Maxwell Gaines (March 1, 1922June 3, 1992) (more frequently referred to as Bill Gaines), was the publisher and co-editor of EC Comics, and publisher of Mad for over 40 years.

Following a shift in EC's direction in 1950, Gaines was arguably the first publisher to oversee a line of comic books with sufficient artistic quality and interest to appeal to adults.

Bill Gaines was the son of Max Gaines, who as publisher of the All-American Comics division of DC Comics was also an influential figure in the history of comics. The elder Gaines tested the idea of packaging and selling comics on newsstands in 1933. In 1941, he accepted William Moulton Marston's proposal for the first successful feminine superhero, Wonder Woman.

Unless indicated otherwise, the text in this article is either based on Wikipedia article "William Gaines" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on original research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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