Vitaya
From The Art and Popular Culture Encyclopedia
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Vitaya is a Flemish television station. The station got its license for 9 years in 1999 and it started to broadcast on 25 August 2000 Vitaya can be seen on Flemish cable and satellite services. The station is part of the Media ad Infinitum group.
Vitaya began as a niche station with seven blocks of programming:
- Eet-Wijzer
- Gemengde Gevoelens
- Spiegelbeeld
- Vrije Tijd
- Wonen
- Kinderen
- Vitali-Tijd.
In 2003 the station expanded the broadcast time in favor of more local productions, daily newscasts, a cooking show and a fitness show.
Vitaya profiles itself as a lifestyle station and is oriented at the following subjects: happiness, health, good food, the family, gardening and interior design, fashion, leisure and travel, lifestyle and human interest.
Because of the launch of the SBS station VijfTV with a similar profile, Vitaya received some competition. So Vitaya started to show more foreign productions and produced more own programs and thereby drastically expanded the broadcasting time. In that way the station was able to keep on growing and end 2005 in the green. Yvette Mignolet-Henno, CEO of Vitaya, can't deny that might one day be bought by a bigger concern such as Vlaamse Media Maatschappij. Which she denied in 2006.
Programs
- Coronation Street
- All Saints
- Live as Gotti
- You Rang M'Lord?
- Australian Princess
- Rosemary & Thyme
- Ruby Wax
- Clean House
- Thuis in 1900
- Droomhotels
- Het V-Team
- 1000 Seconden
- Vitali-Tijd
- Beestig Gek!
- Koken met Guy
- Brits op je bord
- The painted house
- From the ground up
- Martha
- Skeleton Stories
- Trinny & Susannah Undress...
- How to look good Naked
- Harry's Practice
