Variety (magazine)  

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Daily Variety (often referred to simply as Variety) is a daily newspaper for the entertainment industry. It has been published since 1905, when it was launched as a weekly covering vaudeville with offices in New York by Sime Silverman. In 1933, Silverman launched Daily Variety, based in Hollywood.

Silverman was the publisher and editor of the Variety publications until his death from a heart attack at the Ambassador Hotel on Wilshire Boulevard soon after launching the daily. His son Sidne (1901-1950), known as "Skiggie", succeeded him as editor and publisher of both publications. Both Sidne and his wife, stage actress Marie Saxon (1905-1942), died of tuberculosis. Their only son Syd, born 1932, was the sole heir to what was then Variety Inc. Guardian Harold Erichs oversaw Variety until 1956. From then Syd, who graduated from Princeton, took over and managed the company until 1987, when he sold it to Cahners Publishing (now Reed Elsevier) for US$64 million.

Now, the unit publishes three paper editions and a Web site. Variety is a tabloid glossy newspaper published weekly and is delivered nationally and internationally with a broad coverage of movies, television, theater, music, and technology, written for entertainment executives. Daily Variety is the name of the Los Angeles, California-based Hollywood and Broadway daily newspaper. Daily Variety Gotham, started in 1998, is the name of the New York City edition of the newspaper. This edition gives a priority focus to East Coast show business news and is produced earlier in the evening than the Los Angeles version so it can be delivered to New York offices the following morning.

A significant portion of Variety's revenue comes during the movie award season leading up to the Academy Awards. During this time, large numbers of colorful, full-page "For Your Consideration" ads inflate the size of Variety to double or triple its usual page count. These ads are Hollywood's attempt to reach other Hollywood professionals who will be voting in the many awards given out in the early part of the year.

For much of its existence, Variety's writers and columnists have used a jargon called slanguage or varietyese (a form of headlinese) that refers especially to the movie industry, and has largely been adopted and imitated by other writers in the industry. Such terms as "boffo box-office biz," "sitcom," and "sex appeal" are attributed to the influence of the magazine, though its attempt to popularize "infobahn" as a synonym for "information superhighway" never caught on.



Unless indicated otherwise, the text in this article is either based on Wikipedia article "Variety (magazine)" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on original research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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