Unconscious cognition
From The Art and Popular Culture Encyclopedia
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Unconscious cognition is the processing of perception, memory, learning, thought, and language without being aware of it.
The role of the unconscious mind on decision making is a topic greatly debated by neuroscientists, linguists and psychologists around the world. Though the actual level of involvement of the unconscious brain during a cognitive process might still be a matter of differential opinion, the fact that the unconscious brain does play a role in cognitive activity is undeniable. Several experiments and well recorded phenomena attest to this fact, for example the illusion-of-truth effect. There have also been several experiments suggesting that the unconscious mind might actually be better at decision making than the conscious mind when there are multiple variables to take into consideration.
See also
- Pre-attentive processing
- Implicit learning
- Response priming
- Subliminal stimuli
- Unconscious thought theory#Criticism of UTT
