Trade name
From The Art and Popular Culture Encyclopedia
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A trade name, trading name, or business name is a name used by companies that don't want to operate under their registered name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name with a relevant government body is often required.
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Unless indicated otherwise, the text in this article is either based on Wikipedia article "Trade name" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.
