The Language of New Media
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Lev Manovich uses the terms seme and mytheme in his book, The Language of New Media to describe aspects of culture that computer images enter into dialog with.
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The principles of new media
In his 2001 book, The Language of New Media, Manovich describes the general principles underlying new media:
- Numerical representation: new media objects exist as data
- Modularity: the different elements of new media exist independently
- Automation: new media objects can be created and modified automatically
- Variability: new media objects exist in multiple versions
- Transcoding: a new media object can be converted into another format
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