From The Art and Popular Culture Encyclopedia

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Wikipedia Wiktionary Wiki Commons Tumblr Wikisource YouTube Shop Featured: A Scheme for abolishing all Words is one of the wittiest and smartest comments on semantics. (Illustration: extreme close-up from the movie "The Big Swallow" (1901), produced and directed by James Williamson (1855-1933)

In The Hidden Persuaders, first published in 1957, Packard explores the use of consumer motivational research and other psychological techniques, including depth psychology and subliminal tactics, by advertisers to manipulate expectations and induce desire for products, particularly in the American postwar era. It also explores the manipulative techniques of promoting politicians to the electorate. The book questions the morality of using these techniques.

This million-selling book about media manipulation of the populace in the 1950s was a forerunner of pop sociology: science-based thinking without the weight of detail or eloquence, geared for sale to the mass market.