The Arts and the Mass Media
From The Art and Popular Culture Encyclopedia
The essay launched the concept of Pop art, although the term Alloway used was "popular mass culture" Nevertheless, Alloway was one of the leading critics to defend the inclusion of the imagery found in mass culture in fine art.
The essay first appeared in the February 1958 issue of Architectural Design & Construction.
List of references in "The Arts and the Mass Media"
- Ortega pointed out in The Revolt of the Masses: "the masses are to-day exercising functions in social life which coincide with those which hitherto seemed reserved to minorities."
- John Wain, P.C. Wren's Beau Geste "It sounds rich. But in fact - as the practised reader could easily forsee... it is not rich. Books with this kind of subject matter seldom are. They are lifeless, petrified by the inert conventions of the adventure yarn."
- Western movies
- Avant Garde and Kitsch (Partisan Review, 1939, Horizon, 1940), by Clement Greenberg