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Loie Fuller advertising poster for the Folies Bergère in the late 19th century.
Loie Fuller advertising poster for the Folies Bergère in the late 19th century.

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Persuasion is a form of influence. It is the process of guiding people toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means. It is strategy of problem-solving relying on "appeals" rather than force.

Manipulation is taking persuasion to an extreme, where the one party benefits at the other's cost.

Aristotle said that "Rhetoric is the art of discovering, in a particular case, the available means of persuasion."



From Proto-Italic *swādwis, from Proto-Indo-European *sweh₂dwih₂-, from *swéh₂dus. The associated verb suādeō retained the original d. Cognate to Ancient Greek ἡδύς (hēdús), English sweet, Sanskrit स्वादु (svādu), Albanian shije.


Individuals high on the Machiavellianism trait have tendencies to engage in manipulation and deceit to gain self benefits for themselves.

List of methods

By appeal to reason:

By appeal to emotion:

Aids to persuasion:

Other techniques:

Coercive techniques, some of which are highly controversial or not scientifically proven effective:

See also

See also

Unless indicated otherwise, the text in this article is either based on Wikipedia article "Persuasion" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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