Sportswashing
From The Art and Popular Culture Encyclopedia
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Sportswashing is a term used to describe the practice of individuals, groups, corporations, or governments using sports to improve reputations tarnished by wrongdoing. A form of propaganda, sportswashing can be accomplished through hosting sporting events, purchasing or sponsoring sporting teams, or participating in a sport.
At the international level, it is believed that sportswashing has been used to direct attention away from poor human rights records and corruption scandals. At the individual and corporate levels, it is believed that sportswashing has been used to cover up vices, crimes, and scandals. Sportswashing is an example of reputation laundering.
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See also
- Greenwashing
- Potemkin village
- Reputation laundering
- Soft power
- Spin (propaganda)
- Sport sanctions
- Politics and sports
- Pinkwashing
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