Sponsor (commercial)
From The Art and Popular Culture Encyclopedia
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To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. A sponsor is the individual or group that provides the support, similar to a benefactor.
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See also
- Marketing
- Advertising
- Donation
- Cause marketing
- Ambush marketing
- Naming rights
- Sports marketing
- Sustaining program
- European Sponsorship Association
- Sponsorship broker
- List of sponsored sports stadiums
- List of sponsored teams
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