Spending money you don't have for things you don't need to impress people you don't like  

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"Spending money you don't have for things you don't need to impress people you don't like" is a dictum attributed to actor Walter Slezak. It is his version of "keeping up with the Joneses" and can be found in LOOK magazine, Vol. 21 number 14 (July 9, 1957) p. 10, in LOOK's permanent category of quotes "WHAT THEY ARE SAYING".

Already in 1905 W.T. O'Connor had stated that advertising was "The gentle art of persuading the public to believe that they want something they don't need" in "Advertising Definitions", in Ad Sense, Vol. 19, No. 2 (August 1905), p. 121, and in 1931 one finds Will Rogers being quoted with advertising "as something that makes you spend money you haven't got for things you don't want." But this complete statement with the finale "to impress people you don't like" seems to have originated with Slezak.



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