Good Will (philosophy)  

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-{{Template}}+#redirect[[Goodwill]]
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-# A [[favorably]] disposed [[attitude]] toward someone or something.+
-# {{accounting}} The [[value]] of a [[business]] entity not directly attributable to its [[tangible]] [[assets]] and [[liabilities]]. This value derives from factors such as [[consumer]] [[loyalty]] to the brand.+
-# {{business}} A concept used to refer to the ability of an individual or business to exert [[influence]] within a [[community]], [[club]], [[market]] or another type of group, without having to resort to the use of an asset (such as [[money]] or [[property]]), either directly or by the creation of a [[lien]].+
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