Some unusual uses of fictional characters
From The Art and Popular Culture Encyclopedia
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Postmodern fiction frequently incorporates real characters into fictional and even realistic surroundings. In film, the appearance of a real person as himself inside of a fictional story is a type of cameo. For instance, Woody Allen's Annie Hall has Allen's character call in Marshall McLuhan to resolve a disagreement. A prominent example of this approach is Being John Malkovich, in which the actor John Malkovich plays the actor John Malkovich (though the real actor and the character have different middle names).
In some experimental fiction, the author acts as a character within his own text. One early example is Niebla ("Fog") by Miguel de Unamuno (1907), in which the main character visits Unamuno in his office to discuss his fate in the novel. Paul Auster also employs this device in his novel City of Glass (1985), which opens with the main character getting a phone call for Paul Auster. At first the main character explains that the caller has reached a wrong number, but eventually he decides to pretend to be Auster and see where it leads him. In Immortality by Milan Kundera, the author references himself in a storyline seemingly separate from that of his fictional characters, but at the end of the novel, Kundera meets his own characters. Other authors who have manifested themselves within the text include Kurt Vonnegut (notably in Breakfast of Champions), Dave Sim, in his comic book series Cerebus, and Stephen King in his Dark Tower series.
With the rise of the "star" system in Hollywood, many famous actors are so familiar that it can be hard to limit our reading of their character to a single film. In some sense, Bruce Lee is always Bruce Lee, Woody Allen is always Woody Allen, Tom Cruise is always Tom Cruise, and Harrison Ford is always Harrison Ford; all often portray characters that are very alike, so audiences fuse the star persona with the characters they tend to play, a principle explored in the Arnold Schwarzenegger vehicle Last Action Hero.
Some fiction and drama make constant reference to a character who is never seen. This often becomes a sort of joke with the audience. This device is the centrepoint of one of the most unusual and original plays of the 20th century, Samuel Beckett's Waiting for Godot, in which Godot of the title never arrives.