Social media and television
From The Art and Popular Culture Encyclopedia
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Social media technologies allow for television to be accessed and shared in a variety of ways. Viewers can actively participate while watching a program and have their interactions viewed and responded to in real time by other viewers. Technologies such as smartphones, tablets, and laptop computers allow for theses actions to occur anytime, anywhere, regardless of television air times. Television stations and programs have taken advantage of this new accessibility by incorporating social media aspects into their programming and utilizing viewer comments to improve content.
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