Social aspects of television
From The Art and Popular Culture Encyclopedia
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The social aspects of television are the influences this medium has had on society since its inception. The belief that this impact has been dramatic has been largely unchallenged in media theory since its inception. However, there is much dispute as to what those effects are, how serious the ramifications are and if these effects are more or less evolutionary with human communication.
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Positive effects
Although much of the discussion around television's impact on society has been negative, media theorist Joshua Meyrowitz argues that the medium has less of a stranglehold pushing its viewers and more of a handhold, guiding its views to areas and subjects to which they were previously denied access.
Before the occurring of the television, printing was considered as the main channel to access the information and knowledge. The way of people in those days in reaching the information is limited in many ways.
Educational advantages
Despite this research, many media scholars today dismiss such studies as flawed. See David Gauntlett's article "Ten Things Wrong With the Media 'Effects' Model." Dimitri Christakis cites studies in which those who watched "Sesame Street" and other educational programs as preschoolers had higher grades, were reading more books, placed more value on achievement and were more creative. Similar, while those exposed to negative role models suffered, those exposed to positive models behaved better.
See also
- Anthropology of media
- Mediatization (media)
- Television addiction
- Television studies
- TV turnoff, an advertising campaign against watching television
See also
- Anthropology of media
- Four Arguments for the Elimination of Television
- Mediatization (media)
- Social media and television
- Social television
- Television addiction
- Television studies
- TV turnoff, an advertising campaign against watching television
