Semiotics of ideal beauty
From The Art and Popular Culture Encyclopedia
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Featured:  Illustration: Portrait fantaisiste du marquis de Sade (1866) by H. Biberstein |
The notion of a Semiotics of Ideal Beauty examines whether there can ever be an objective measurement of beauty or whether the concept and appreciation of beauty will always remain in flux as cultures evolve and establish new standards of physical attractiveness.
Some people use signs to associate themselves with the most successful groups within their society. In cultures where being overweight is considered a sign of success, health, and beauty, people modify their diet to achieve a body image reflecting the consensus of thought among those within the social group they aspire to join (e.g. in modern Ghana the popular view is that “the thicker and heavier, the richer and more attractive a woman is.").
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