Running gag
From The Art and Popular Culture Encyclopedia
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A running gag is a literary device which often takes the form of an amusing joke or a comical reference and appears repeatedly throughout a work of literature or other form of storytelling.
Running gags can begin with an instance of unintentional humor that is repeated in variations as the joke grows familiar and audiences anticipate reappearances of the gag. The humor in a running gag may derive entirely from how often it is repeated, the (in)appropriateness of the situation in which the gag occurs, or setting up the audience to expect an occurrence of the joke and then substituting something else (bait and switch). Running gags are found mostly in sitcoms, but also appear in other places, such as video games, films, books, and comic strips.
