Richard Lester
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Early film career
A short film Lester made with Spike Milligan and Peter Sellers — The Running Jumping & Standing Still Film — was a favourite of The Beatles, and in particular John Lennon. When the band were contracted to make a film in 1964, they chose Lester from a list of possible directors. A Hard Day's Night showed an exaggerated and simplified version of The Beatles' characters, and proved to be an incredibly effective marketing tool. Many of its stylistic innovations survive today as the conventions of music videos, in particular the multi-angle filming of a live performance.
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