From The Art and Popular Culture Encyclopedia
Reuben Sturman (1924-1997) was an American pornographer and businessman from Ohio. Though unknown to most Americans, Sturman ran one of the most successful pornography operations in US history. Time Magazine estimated that Sturman was making around $300 million per year in 1991.
Sturman, the son of immigrant Russian Jews, grew up on Cleveland's East Side. He served in the Army Air Corps during World War II and then went on to study at Western Reserve University, graduating in 1948, before starting his own business selling comic books from his car. By the late 1950's his business had swelled to a major wholesale magazine company with affiliates in several American cities. During the 1960s Sturman started selling magazines with sexual content, a product he discovered could make profits that outmatched anything that could be achieved by selling any kind of comic book. By the late 1960s Sturman was the biggest distributor of adult magazines in the US.
The first problems with the authorities started in 1964, when FBI agents raided a Cleveland warehouse, confiscating copies of a magazine entitled Sex Life of a Cop. This was the start of over two decades of legal difficulties. Though his operations were raided and large volumes of magazines were confiscated on numerous occasions, Sturman managed to avoid prosecution by counter-suits, shady business practices and by using at least 20 different aliases to protect his identity. Sturman became increasingly involved in semi-legal or all-out criminal activities during this time and had connections with the Gambino crime family.
- To his defenders in the sex industry, Sturman was a marketing genius and a champion of free speech, an entrepreneur whose toughness, intelligence, and boundless self-confidence were responsible for his successes. But to anti-porn activists and Justice Department officials, Sturman was the head of a vast criminal organization whose companies enjoyed an unfair competitive advantage: protection and support from the highest levels of the Cosa Nostra.
It was Sturman's refusal to pay any form of tax that finally brought him down. In 1989, Sturman was convicted of tax evasion and sentenced to 10 years in jail and $2.5 million in fines. Another charge, this time for the interstate transportation of obscene material, resulted in a plea bargain for Sturman, but he was later caught trying to bribe a juror and was sentenced to 19 additional years for extortion. He briefly escaped prison in Boron, California, but was reapprehended in Anaheim. He died in a federal prison in Lexington, Kentucky on October 27, 1997.
The adult toy company Sturman started was named in mocking tribute to then President Lyndon B. Johnson, whose justice department repeatedly attempted to prosecute Sturman for obscenity. Today, some of the company's best known products are: the Pocket Rocket, Joy Jelly and Motion Lotion.