Reputation management
From The Art and Popular Culture Encyclopedia
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Reputation management refers to the influencing and controlling of an individual's or group's reputation. Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual's or group's reputation.
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See also
- Impression management
- Online identity management
- Peer-to-peer ยง Security and trust
- Reputation capital
- Reputation marketing
- Sentiment analysis
- Smear campaign
- Spin (public relations)
- Streisand effect
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