Rebranding
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Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.
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See also
- Original design manufacturer (ODM)
- Original equipment manufacturer (OEM)
- Electronics manufacturing services (EMS)
- Ayds
- Brand implementation
- Product naming
- List of politically motivated renamings
Unless indicated otherwise, the text in this article is either based on Wikipedia article "Rebranding" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.
