Radical Design
From The Art and Popular Culture Encyclopedia
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Radical Design developed in Italy in the late 1960s and early 1970s. It continued the tradition of using new materials and bold colours that began with Pop Art but also drew on historical styles such as Art Deco, Kitsch, and Surrealism. The main exponents of Radical Design were small groups of architects and designers who questioned Modernism and rejected mass-consumer culture. Key groups and designers of the Radical style include Superstudio, Archizoom Associati, UFO, Gruppo Strum, and Ettore Sottsass.
The term was coined by Germano Celant.
Probably the most notorious result of such avant-garde period is the very famous installation called "Superarchitettura", made in Pistoia in 1966.
