Public opinion
From The Art and Popular Culture Encyclopedia
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| - | [[Image:Eugène Delacroix - La liberté guidant le peuple.jpg|thumb|left|200px|This page '''{{PAGENAME}}''' is part of the [[politics]] series.<br><small>Illustration:''[[Liberty Leading the People]]'' (1831, detail) by [[Eugène Delacroix]].</small>]] | + | [[Image:Eugène Delacroix - La liberté guidant le peuple.jpg|thumb|right|200px|This page '''{{PAGENAME}}''' is part of the [[politics]] series.<br><small>Illustration:''[[Liberty Leading the People]]'' (1831, detail) by [[Eugène Delacroix]].</small>]] |
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| + | "That the '''manufacture of consent''' is capable of great refinements no one, I think, denies. The process by which [[public opinion]]s arise is certainly no less intricate than it has appeared in these pages, and the opportunities for manipulation open to anyone who understands the process are plain enough. […] [A]s a result of psychological research, coupled with the modern means of communication, the practice of democracy has turned a corner. A revolution is taking place, infinitely more significant than any shifting of economic power. […] Under the impact of propaganda, not necessarily in the sinister meaning of the word alone, the old constants of our thinking have become variables. It is no longer possible, for example, to believe in the original dogma of democracy; that the knowledge needed for the management of human affairs comes up spontaneously from the human heart. Where we act on that theory we expose ourselves to self-deception, and to forms of persuasion that we cannot verify. It has been demonstrated that we cannot rely upon intuition, conscience, or the accidents of casual opinion if we are to deal with the world beyond our reach." --''[[Public Opinion (book)|Public Opinion]]'' (1922) by Walter Lippmann | ||
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| - | '''Public opinion''' is the aggregate of individual attitudes or [[belief]]s held by the adult population. The principle approaches to the study of public opinion may be divided into 4 categories: | + | |
| - | a) quantitative measurement of opinion distributions | + | '''Public opinion''' consists of the [[desire]]s, [[want]]s and [[thinking]] of the [[majority]] of the people. It is the collective opinion of the people of a society or state on an issue or problem. |
| - | b) investigation of the internal relationships among the individual opinions that make up public opinion on an issue | + | |
| - | c) description or analysis of the public role of public opinion. | + | This [[concept]] came about through the process of [[urbanization]] and other political and social forces. For the first time, it became important what people thought as forms of political contention changed.Democracy requires public opinion because it derives authority from the public. |
| - | d) study both of the communication media that disseminate the ideas on which opinions are based and of the uses that propagandists and other manipulators make of these media. | + | |
| ==See also== | ==See also== | ||
| :''[[public]], [[opinion]], [[propaganda]], [[mass media]], [[Volksgeist]]'' | :''[[public]], [[opinion]], [[propaganda]], [[mass media]], [[Volksgeist]]'' | ||
Current revision
Illustration:Liberty Leading the People (1831, detail) by Eugène Delacroix.
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"That the manufacture of consent is capable of great refinements no one, I think, denies. The process by which public opinions arise is certainly no less intricate than it has appeared in these pages, and the opportunities for manipulation open to anyone who understands the process are plain enough. […] [A]s a result of psychological research, coupled with the modern means of communication, the practice of democracy has turned a corner. A revolution is taking place, infinitely more significant than any shifting of economic power. […] Under the impact of propaganda, not necessarily in the sinister meaning of the word alone, the old constants of our thinking have become variables. It is no longer possible, for example, to believe in the original dogma of democracy; that the knowledge needed for the management of human affairs comes up spontaneously from the human heart. Where we act on that theory we expose ourselves to self-deception, and to forms of persuasion that we cannot verify. It has been demonstrated that we cannot rely upon intuition, conscience, or the accidents of casual opinion if we are to deal with the world beyond our reach." --Public Opinion (1922) by Walter Lippmann |
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Public opinion consists of the desires, wants and thinking of the majority of the people. It is the collective opinion of the people of a society or state on an issue or problem.
This concept came about through the process of urbanization and other political and social forces. For the first time, it became important what people thought as forms of political contention changed.Democracy requires public opinion because it derives authority from the public.
See also
- Truth
- Collective behavior
- Opinion polls
- Public Opinion Quarterly
- Public sphere
- Political socialization
- Urtak
- Organizations
