Propaganda: The Formation of Men's Attitudes  

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Kunstformen der Natur (1904) by Ernst Haeckel
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Kunstformen der Natur (1904) by Ernst Haeckel

Propaganda: The Formation of Men's Attitudes (1973) is a landmark work on the subject of propaganda by French philosopher, theologian, and sociologist Jacques Ellul. This book appears to be the first attempt to study propaganda from a sociological approach as well as a psychological one. It presents a sophisticated taxonomy for propaganda, including such paired opposites as political-sociological, vertical-horizontal, rational-irrational, and agitation-integration.

The book contains Ellul's theories about the nature of propaganda to adapt the individual to a society, to a living standard and to an activity aiming to make the individual serve and conform. The work concerns propaganda as an inner control over an individual by a social force.

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