Promotion (marketing)
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In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion.
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See also
- Advertising
- Advertising campaign
- Advertising management
- Advertising media selection
- Advertising research
- AIDA
- Ad tracking
- Brand awareness
- DAGMAR
- Digital marketing
- Digital promotion
- Integrated marketing communications
- List of marketing topics
- Promotional merchandise
- Marketing communications
- Marketing management
- Market mix modeling
- Media planning
- Native advertising
- Online advertising
- Promotional mix
- Product placement
- Public relations
- Sales promotion
- Social media marketing
- Spin (public relations)
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