Pro forma
From The Art and Popular Culture Encyclopedia
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The term pro forma (Latin for "as a matter of form" or "for the sake of form") is most often used to describe a practice or document that is provided as a courtesy or satisfies minimum requirements, conforms to a norm or doctrine, tends to be performed perfunctorily or is considered a formality.
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See also
- Buzzword
- Choice architecture
- Customer service
- Demand chain
- Point of sale
- Retailing
- Sales (accounting)
- Sales Incentive Plan
- Sales process engineering
- Sales management
- Sales territory
- Sales variance
- Selling
- Trade
- Transaction
- Vendor
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