Poster child
From The Art and Popular Culture Encyclopedia
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A poster child (sometimes poster boy or poster girl) is, according to the original meaning of the term, a child afflicted by some disease or deformity whose picture is used on posters or other media as part of a campaign to raise money or enlist volunteers for a cause or organization. Such campaigns may be part of an annual effort or event, and may include the name and age of a specific child along with other personally identifiable attributes.
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