Playboy Enterprises
From The Art and Popular Culture Encyclopedia
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Playboy Enterprises, Inc. is an American privately held global media and lifestyle company headquartered in Beverly Hills, California. It was founded by Hugh Marston Hefner to manage the Playboy magazine empire. Its programming and content are available worldwide on television networks, websites, mobile platforms and radio. Today, Playboy Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of adult entertainment. The Playboy brand is one of the most widely recognized and popular brands in the world. The company is structured with three business segments: Publishing (which manages the magazine), Entertainment (which controls electronic assets), and Licensing (which licenses the Playboy name and bunny logo to third parties).
