Play it again, Sam  

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"Play it again, Sam"

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"Play it again, Sam" is a misquotation from the film Casablanca.

One of the lines most closely associated with the film—"Play it again, Sam"—is a misquotation. When Ilsa first enters the Café Americain, she spots Sam and asks him to "Play it once, Sam, for old times' sake." After he feigns ignorance, she responds, "Play it, Sam. Play 'As Time Goes By'." Later that night, alone with Sam, Rick says, "You played it for her, you can play it for me," and "If she can stand it, I can! Play it!"




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