Phono-semantic matching  

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-dimension of [[ethnocentricity]]." ([[Ghil'ad Zuckermann|Zuckermann, Ghil‘ad]], 2006). 
-"Specifically in [[linguistics]], Apollonianism is manifested in justifications for the use of a word and in the craving for meaningfulness. Consider the perception of naïve young Israeli readers of the name דוקטור סוס ''dóktor sus'' (cf. [[Dr Seuss]]). Many Israelis are certain that he is ‘Dr Horse’ since [[Israeli Hebrew|Israeli]] סוס ''sus'' means ‘horse’ - cf. the [[folk etymology|etymythology]] that this arises from the prevalence of animals in Dr Seuss’s stories. This ‘misunderstanding’ might correspond to [[Einar Haugen]]’s general claim with regard to [[loanword|borrowing]], that ‘every speaker attempts to reproduce previously learned linguistic patterns in an effort to cope with new linguistic situations’ (1950: 212)."+'''Phono-semantic matching''' (PSM) is a term in linguistics that refers to '''camouflaged borrowing''' in which a foreign [[word]] is matched with a [[Phonetics|phonetically]] and [[semantic]]ally similar '''pre-existent''' [[wiktionary:native|native]] word/root. It may alternatively be defined as the entry of a '''multisourced neologism''' that preserves both the [[Meaning (linguistic)|meaning]] and the approximate [[sound]] of the parallel expression in the source [[language]], using '''pre-existent''' words/roots of the target language.
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-== Post-modern reading ==+
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-Nietzsche's idea has been interpreted as an expression of [[fragmented consciousness]] or existential instability by a variety of modern and post-modern writers, especially [[Martin Heidegger]] in [[Nietzsche (book)|Nietzsche]] and the [[Post-Modernism| Post-modernists]]. According to [[Peter Sloterdijk]], the Dionysian and the Appolonian form a dialectic; they are contrasting, but Nietzsche does not mean one to be valued more than the other. Truth being [[primordial pain]], our existential being is determined by the Dionysian/Apollonian dialectic. +
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-Extending the use of the Apollonian and Dionysian onto an argument on interaction between the mind and physical environment, Abraham Akkerman has pointed to masculine and feminine features of city form.+
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-The dichotomy is a major theme in [[Michael Pollan]]'s book, "[[The Botany of Desire]]" in which he details man's attempt at controlling nature through large-scale production of food crops. He argues any attempt to bring control to a single variable in a natural system only results in more variables to which disorder and entropy will reign. Thus, all control is partial, temporary and largely illusory. Some farmers accept this and use strategies like crop rotation, variety and secondary crops which complement their main crops with beneficial insects and such. Other farmers try to sustain monocultures, which is the ultimate attempt at order among chaos, and must depend on chemicals or genetic tampering to defend encroaching disorder. Farmers who embrace the chaos are usually far more successful and less beholding to corporations, but can't match the production or homogeny necessary to supply restaurant chains.+
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-== See also ==+
-* [[Weimar Classicism]]+
-* [[Folk etymology]]+
-* [[Phono-semantic matching]]+
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Phono-semantic matching (PSM) is a term in linguistics that refers to camouflaged borrowing in which a foreign word is matched with a phonetically and semantically similar pre-existent native word/root. It may alternatively be defined as the entry of a multisourced neologism that preserves both the meaning and the approximate sound of the parallel expression in the source language, using pre-existent words/roots of the target language.




Unless indicated otherwise, the text in this article is either based on Wikipedia article "Phono-semantic matching" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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