Peignot
From The Art and Popular Culture Encyclopedia
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Peignot is constructed sans-serif display typeface, designed by A. M. Cassandre in 1937. It was commissioned by the French foundry Deberny & Peignot. The typeface is notable for not having a traditional lower-case, but in its place a "multi-case" combining traditional lower-case and small capital characters. The typeface achieved some popularity in poster and advertising publishing from its release through the late 1940s. Use of Peignot declined with the growth of the International Typographic Style which favored less decorative, more objective typefaces like Akzidenz Grotesk. Peignot experienced a revival in the 1970s as the typeface used on The Mary Tyler Moore Show and the second season of That's My Mama. While often classified as "decorative," the face is a serious exploration of typographic form and legibility.
Peignot is now a trademark of Linotype Corp. registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions in the name of Linotype Corp. or its licensee Linotype GmbH. It is currently distributed individually and in packages, by Adobe as part of Adobe Font Folio, and also by Linotype, in the Linotype OpenType Essentials 2 Value Pack.
See also: Samples of display typefaces
