Olim L'Berlin
From The Art and Popular Culture Encyclopedia
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Olim L'Berlin (Hebrew: עולים לברלין, lit. "Let's Ascend to Berlin", also known as the Milky protest) is the name of a Facebook page that coined a snowclone in 2014. Comparing the high cost of living in Israel with the comparatively cheaper economic climate in Berlin, which has a growing community of Israeli expatriates, the page urged more Israelis to move to Germany, raising a storm of protest in Israeli social and political circles. Compounding the reaction was the Facebook page's use of the same verb (olim) that Jews use for aliyah (immigration to Israel).
The Facebook page based its cost-of-living comparison on the price of grocery items in Israel and Germany, among them a pudding dessert similar to the popular Israeli pudding known as Milky. The grocery bill was found to be three times higher in Israel than in Germany. The Facebook page and subsequent public debate became known as the "Battle of the Milky" (Template:Lang-he) in Israel, or "Milky Protest" in international media.
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In a play on the original page, other Olim L'... Facebook pages sprang up to provide destinations for emigrating Israelis, including Olim L'Prague, Olim L'Detroit, and Olim L'Mars.<ref name=nyt/>
