From The Art and Popular Culture Encyclopedia
In a departure from Buruma and Margalit's negative use of the term, Bonnett argues in The Idea of the West (2004) that both occidentalism and 'the West' are, in large part, non-Western inventions. They are employed and deployed, sometimes with very positive connotations, to develop distinct, non-Western, traditions of modernity.
- "Occidentalism is a wide-ranging, learned offering to a Western readership baffled by the intensity of hatred it has inspired among Islamic radicals. It is salutary to be reminded that loathing of what we might call the fruits of the Enlightenment has its origin in Europe, as expressed, for example, by the German social scientist Werner Sombart, with his scorn of bourgeois "Komfortismus"." --The Tablet