Nicotine marketing  

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Nicotine marketing is the marketing of nicotine-containing products or use. Traditionally, the tobacco industry markets cigarette smoking, but it is increasingly marketing other products, such as electronic cigarettes and heated tobacco products. Products are marketed through social media, stealth marketing, mass media, and sponsorship (particularly of sporting events). Expenditures on nicotine marketing are in the tens of billions a year; in the US alone, spending was over US$1 million per hour in 2016; in 2003, per-capita marketing spending was $290 per adult smoker, or $45 per inhabitant. Nicotine marketing is increasingly regulated; some forms of nicotine advertising are banned in many countries. The World Health Organization recommends a complete tobacco advertising ban.

See also

• Marlboro Man
• History of nicotine marketing
• Plain tobacco packaging
• Cigarette packets in Australia
• Tobacco marketing and African Americans
• Tobacco packaging warning messages
• Torches of Freedom
• Smoking ban
• WHO Framework Convention on Tobacco Control
• Philip Morris v. Uruguay
• Circuit de Spa-Francorchamps
• Jeff Wigand – former tobacco company executive and whistleblower
• Advertising to children
• Tobacco usage in sport