New Hollywood  

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"Westerns lost their appeal in the seventies with the emergence of the younger "New Hollywood" audience, who were in the process of revising long held legends of the American west. A number of Westerns made in the seventies, are, as a result, definitely not conventional re-tellings of heroism and the taming of the American frontier. Instead, they make a new space for themselves which allows little room for the glorification of violence, the genocide of the American Indian, stultifying gender roles, or a style of myth-making that has little to do with the reality of a hard scrabble life lived on the borders of civilisation. The Hired Hand directed by and starring Peter Fonda, is a perfect and lovely example of this." --Sholem Stein

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New Hollywood or post-classical Hollywood refers to the brief time between roughly 1967 (Bonnie and Clyde, The Graduate) and 1982 (One from the Heart) when a new generation of young filmmakers came to prominence in America, drastically changing not only the way Hollywood films were produced and marketed, but also the kinds of films that were made. These individuals and the films they made were part of the studio system, and were not "independent filmmakers" as sometimes they have been erroneously considered.

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