From The Art and Popular Culture Encyclopedia
The National Broadcasting Company (NBC) is an American television network headquartered in the GE Building in New York City's Rockefeller Center. It is sometimes referred to as the Peacock Network due to its stylized peacock logo, created exclusively for color broadcasts.
Formed in 1926 by the Radio Corporation of America (RCA), NBC was the first major broadcast network in the United States. In 1986, control of NBC passed to General Electric (GE), with GE's $6.4 billion purchase of RCA. After the acquisition, the chief executive of NBC was Bob Wright, until he retired, giving his job to Jeff Zucker. The network is currently part of the media company NBC Universal, a unit of General Electric (80%) and Vivendi (20%).
NBC is available in an estimated 112 million households, or 98.6% of the country. NBC has 10 owned-and-operated stations and nearly 200 affiliates in the United States and its territories.